Amos was set up in 2002 by James Jarvis, Sofia Prantera and Russell Waterman. James had previously designed toys for fashion brand Silas, beginning with the now legendary Martin figure, released back in 1998. Along with Bounty Hunter in Japan, Silas unwittingly became one of the pioneers of the soft vinyl designer toy revolution. With help from Bounty Hunter, who had already released two figures, Martin was unleashed on an unsuspecting world and the work of James Jarvis reached a whole new audience.