China

Finding Unicorn (FU) is a Chinese designer toy company known for producing high-quality, artist-driven blind boxes and collectible figures that blend whimsical aesthetics, storytelling, and pop culture influences. The brand collaborates with both emerging and established artists to bring unique characters to life, often featuring a mix of cute, surreal, and emotionally expressive designs. Finding Unicorn has worked with popular toy artists like Kasing Lung, Lang, Ayan Deng, and ZhiZhi, producing some of the most sought-after blind box series in the market. Their figures often showcase soft pastel colors, dreamlike themes, and a balance of playful and melancholic elements, making them appeal to both casual collectors and serious designer toy enthusiasts.