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Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements; Tado is Mike and Katie, two very hard working people who do graphic design, illustration, animation, toy design, and a bit of everything in between. Tado are based in Sheffield UK, enjoy eating ice cream, and playing with their dogs. The pair work across a huge range of projects, from logos, animation and web design through to customised cars, designer toys and home-ware! Over the past 7 years Tado have worked like demons to continually produce all kinds of projects – it is the diversity of their work that they love. Tado enjoy all aspects of what they do and try their best to spread love and happiness to the unsuspecting world. As well as their commercial design and illustration projects Tado also have a lot of other projects such as exhibitions and toy and merchandise production. Their first solo exhibition was held in 2006 in LA and was a collaboration with designer retail outlet Kidrobot. Since then recent exhibitions include "MTV Toy" at ‘Design Week’ in Milan (MTV Italia), window dressings for the prestigious Le Bon Marche department store in Paris, and a collaborative show with Jon Burgerman, also in Paris. Tado work closely with several companies on various toy, artifact