Bad Diary Days: Ouch

Atama & Company was created to house affordable, progressive and creative art. Art, being no longer bound to just walls and canvas, has been introduced to a vast variety of mediums thanks to creative minds. We present to our customers the art of toys: a blend of sculpture and pop art vibrant in all its aspects. Each product is a collectible produced in limited quantities ranging from a single piece to a few hundred pieces. From artists east to west, from vinyl to plush, from apparel to prints we are committed to being at the forefront of the the global movement to share art in this new and exciting medium. Giclée (pronounced "zhee-clay") is a neologism for the process of making fine art prints from a digital source using ink-jet printing. The word "giclée" is derived from the French language word "le gicleur" meaning "nozzle", or more specifically "gicler" meaning "to squirt, spurt, or spray". It was coined in 1991 by Jack Duganne, a printmaker working in the field, to represent any inkjet-based digital print used as fine art. The intent of that name was to distinguish commonly known industrial "Iris proofs" from the type of fine art prints artists were producing on those same types of printers. The name was originally applied to fine art prints created on Iris printers in a process invented in the early 1990s but has since come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints.