BBC x Atmos Nigo Pharrell AstroBoy

Astro Boy as an art toy is a designer collectible figure inspired by Osamu Tezuka’s iconic manga and anime character. These art toys typically reimagine Astro Boy in various styles, materials, and sizes, often blending pop culture, street art, and high-end design aesthetics. Secret Base is a Japanese art toy company known for its highly collectible soft vinyl figures, often inspired by classic kaiju, horror, and pop culture icons. Founded in the early 2000s, Secret Base became a key player in the designer toy movement, creating limited-edition figures that appeal to both toy collectors and art enthusiasts. Their toys frequently feature collaborations with artists, brands, and even musicians, blending underground aesthetics with nostalgic elements. Many of their figures have a punk or DIY sensibility, often incorporating transparent or glow-in-the-dark materials, skeletal designs, and mashups of iconic characters. Billionaire Boys Club & ICECREAM was founded by Pharrell Williams in partnership with NIGO® in 2003. We are globally recognized apparel and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music design and culture. The name Billionaire Boys Club was ideated with an irony meant to provoke thought. We are perpetually focused more on originality and authentic self-expression than the direct financial implications of our name. We challenge our community to perceive wealth in humanity, compassion, creativity and curiosity. As the brand has morphed to continually lead and define fashion, its aspirational mantra highlights a brand perpetually focused on embracing originality and self, hence "Wealth is of the heart and mind, not the pocket.”