Behold the Battenburg!

MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene. Animator and illustrator specialising in character, creature and games design with a passion for video games, animation, cinema and comic books I take influence from all of these as well as my love and interest for nature and wildlife. I try to reflect these influences in my personal work and feel they have all have a strong and positive affect on my work over the years. Professionally I have predominatly been working with Adobe Flash for the last few years. Gaining experience working in games design, educational media, virtual worlds, social media and advertising campaigns all aimed at the children to young teen audiences. These projects have allowed me the invaluable experience of working closely with a variety of other departments such as editorial content producers, community management teams and development teams as well as working alongside other designers.