DESIGNER TOY
BWWT Set D - Pete Fowler 100% Be@rbrick
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About this Platform
Bearbrick (rendered Be@rbrick) is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy. The first figure was released 27 May 2001 as a free gift to visitors of the World Character Convention 12 in Tokyo. Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic. The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin Bearbrick has also been produced standing 14 centimeters tall. A 150% size "Bearbrick Light" has also been produced in 2012, standing 10.5 centimeters tall with a key chain on its head. Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such Pete Fowler (born 1969 in Cardiff) is a Welsh artist best known for his artwork for the Welsh band Super Furry Animals. He is a freelance illustrator and "monster creator" inspired by Japanese art, folklore, myths, psychedelia and super nature. He has also done a number of other projects in the UK and Japan, such as television advertisements (Kia Picanto), as well as having art exhibitions all over the world. Fowler works in a variety of media, including drawing, painting, animation, and sculpture. Fowler's art is done in a postmodern cartoon style. His work revolves around a central narrative and features a recurring set of characters. The "monsters" Fowler creates all reside on "Monsterism Island". Fowler invents extensive back-stories for his characters; each has its own specific traits and levels of "monsterism". Fowler is most known for his designer toys of his characters, which he himself manufactures with his own company. A CD called The Sounds of Monsterism Island was released in 2005 by Heavenly Records. According to the press release, "The record is a compilation album that works as a soundtrack to the world of Monsterism...The album features psychedelic music from the '60s through to today, much of it unearthed and
Production Details
- Released date Sep 24, 2005
- Retail Price n/a
- Height 2.75"
- Width n/a
- Edition 100
- Ratio n/a

