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Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements; Raised in the great white north of Canada, on sugar-infested cereal, 80’s music, Peanuts comics, and classic Nintendo games Cameron Tiede has always stayed a kid. In the 90’s, he ventured down to Southern California to thaw out and attend Art Center College of Design where he studied illustration. Cameron’s signature style is infused with raw energetic characters and stimulating colour. Described as “illuminated innocence,” his work is as playful as it is honest. Currently he draws, paints and designs for himself and others. He is working on a number of limited edition art toys which are due out this year. Some of his clients have included Disney, Mattel, Nickelodeon, and Warner Brothers. His work is both exhibited and collected around the world.