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Created in 2006 as a manufacturing resource for artists and small companies, SOLID Industries, Inc. is a one-stop shop for getting high quality, limited edition products manufactured and delivered. Founded by Jeremy Madl (aka MAD) the company serves as a means to product a variety of his own products, but also as a service to his friends and commercial clients. SOLID allows him to not only offer the design and development end of a project, but the project management and manufacturing side as well. Going from a concept sketch all the way to a final product on a shelf is now possible. SOLID is also a work for hire resource, if a design is already done and is looking to be taken to the next level SOLID can help. Already working with several different clients on a variety of projects, we work one on one with each client to assure their input is injected throughout the process. The end result being a solid project that reflects the passion and hard work of all who helped bring it to market. MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene. My name is Christopher Lee and I am a designer, illustrator and an action figure connoisseur. I’m a Sacramento native and graduated from California State University, Sacramento with a Bachelor’s degree in graphic design. My entire life has revolved around drawing and art since I was old enough to hold a crayon and scribble outside the lines of a Golden Activity Book. After I graduated college in July of 2006, I moved to Southern California in search of new inspiration amongst new surroundings. Since moving I’ve worked as an Art Director for Vapors Magazine (RIP), had a couple vinyl toys released, and was recruited to the motion graphics studio, Buck, where I started as a senior designer and moved up to Art Director. I stayed at Buck for the next three years. In October 2009, I said “goodbye” to Buck and decided to focus solely on my illustration career. Leaving Buck was probably one of the toughest career decisions I’ve ever had to make. That place became my second home and my co-workers, my extended family. I grew more as an artist working there than I have at any other point in my career. Deep down I knew Buck was a stepping