Classic Jirass 350 Sofvi Supertoy Fest Ver.

Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components. Marusan is a legendary Japanese toy company and one of the pioneers of sofubi (soft vinyl) kaiju figures. Established in 1923 in Japan, Marusan originally produced tin toys before shifting to vinyl production in the 1950s and 1960s, creating some of the first Godzilla, Ultraman, and kaiju toys that shaped the sofubi industry. Today, Marusan remains one of the most respected names in the Japanese sofubi scene, continuing to produce high-quality, hand-crafted vinyl figures sought after by collectors worldwide.