Dive

Lithography is a printmaking technique that involves drawing on a flat surface—traditionally limestone, though modern lithographs often use metal plates—with a greasy substance like a specialized crayon or ink. The fundamental principle behind lithography is that oil and water repel each other. I am a San Francisco, California based musician (Tycho) and artist (ISO50). I created the ISO50 site originally to house my design work in a portfolio format but over the years it has grown to encompass a shop, clothing line, and blog. I have spent time as a freelance designer and worked for a few agencies, most notably, perhaps, Adobe. In the end I dropped my freelance practice and went solo to focus on my own design and music. This has given me the chance to delve into the style of design I truly enjoy creating and not be swayed by the various trends that seem to perennially filter the collective output of the design world. This is not to say that I don’t appreciate the freelance design game, to the contrary, this is where I received my education, the trenches of client work definitely played a large part in shaping the way I think about design today. But it was all of the work I did for free, for friends or for my self, that I always felt was the truest expression of my design ideals. It was these works that provided the impetus for creating ISO50 in the