CUSTOM TOY
Dream Walker
Item Details
Artist
Platform
About this Platform
MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene. Daniel Fleres was born in 1982 in Walnut Creek, CA. As a kid, he was fascinated with saturday morning cartoons, video games, comic book super heroes and the chance to work in the fields that inspired his creativity. After high school, Daniel moved to San Diego to earn an AA in Graphic Design from Platt College. Daniel returned to the bay area after graduating to start a fine art career. The last six years, he has since exhibited and curated art shows all around the world as well as contributed art for published books. Daniel is currently working on his first toy line, “The Swanicorn” to be released later this May and learning to tattoo.
Production Details
- Released date n/a
- Retail Price $300.00
- Height 10.00"
- Width n/a
- Edition 1
- Ratio 1/1

