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"Love should be everywhere in our daily life. Because Love is invisible, and we can’t touch it or buy it, we usually pass over it. Modern society lacks Love due to a lack of communication. If I want Love from someone, and I don’t give the person Love, it’s unfair. It’s wrong just requiring Love from someone. If you start giving Love to people around you, Love will be everywhere, and we can live happily. If the world were to embrace the Love Movement, it would solve many problems we have." –Nao "Many creators put their Love into this exhibition. Please feel their Love. Giving Love will bring even bigger Love back to you. We can spread Love. That is the Love Movement." –Shin ECONECO, from Fukuoka prefecture, has created a new genre of product using unique colors and characteristics. She began with sponsoring illustrations from paper bindings, popular authors' books and magazines and is now drawing attention by collaborating with popular character products like Hello! Kitty and PARCO, as well as department stores. She has been aiming at "contributing to society with art" with live painting at a variety of places like Rafore-Harajuku and event show rooms. Also, from this year, she has begun children's workshops and lectures at schools. ECONECO has drawn attention to their colorful and pop feeling collection of various studio art, thanks to their recent overseeing of a daytime TV show`s "oshareism", set. It has been found that after airing, "ECONECO" is the most googled word, creating talk of this new genre expanding extensively. Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry. Depending on how much the paint is diluted (with water) or modified with acrylic gels, media, or pastes, the finished acrylic painting can resemble a watercolor or an oil painting, or have its own unique characteristics not attainable with other media.