El Trump

I have always been fascinated by the world around me: particularly where life, art and storytelling collide. After decades of working in advertising and design it dawned on me that there was more to life than selling people shit they don’t need. Having worked with clients in the luxury goods market for quite a while, I found it hard to understand how some individuals had more wealth than entire countries. And so, I created Rich Enough to be Batman. I knew then that I wanted any art I made to be topical, political and to challenge the conventions of our lifestyles and the world we live in today. I have always made art in response to what I see happening in the world. Each of my collections explores a different political or social narrative. I want people to look at my art and talk about the issues we face, both individually and as a community. When politics seems to be moving backwards (and while right wing governments continue to be in power) we need to be more active than ever in moving forwards. In creating art, I now have a voice that can help to bring about change. And, through buying my art Giclée (pronounced "zhee-clay") is a neologism for the process of making fine art prints from a digital source using ink-jet printing. The word "giclée" is derived from the French language word "le gicleur" meaning "nozzle", or more specifically "gicler" meaning "to squirt, spurt, or spray". It was coined in 1991 by Jack Duganne, a printmaker working in the field, to represent any inkjet-based digital print used as fine art. The intent of that name was to distinguish commonly known industrial "Iris proofs" from the type of fine art prints artists were producing on those same types of printers. The name was originally applied to fine art prints created on Iris printers in a process invented in the early 1990s but has since come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints.