Ermine

Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such From her 1994 graffiti debut in hometown Toulouse (France), to her recent collaborations with Adidas, M.A.C cosmetics and Chanel, FAFI always left a strong mark wherever she decided to put her pencils and brushes on. Painting and hustling her sexy and sometimes aggressive characters, exploring feminity through stereotypes and using them to her advantage, she not only knocked her male colleagues and competitors out their socks, she also locked toy manufacturing deals with Sony and Medicom, countless press stories and illustrations for Vogue, Elle or The Face, big market collaborations with Hennessy, Swatch and Le SportSac, not to mention many solo and prestigious group shows in the most respected galleries around the globe. Her next natural move was animating the ‘Fafinettes’ in music videos like Lily Allen and Mark Ronson’s ‘Oh My God’ or her own-directed ‘Do Do Do’ for Ed Banger act Carte Blanche. Her first comic book ‘THE CARMINE VAULT’ is set to be released in September 2012 on eminent Rizzoli Books publishing from New-York City. Now not only the Fafinettes are fly girls, they also run a whole universe of creatures, homes and vehicles. It’s a dreamy and peculiar place.