Fresh Flip

Secret Fresh was born from a passion for collecting. What was once a childhood pastime had become a hub for mining new talent in the cross pollinating fields of graffiti, comics, film, animation, music, architecture, fine art and design. This commitment has grown to facilitate and showcase further this thriving field through its gallery. Located in Ronac Art Center, the primary hub for contemporary street fashio n, design and lifestyle, and a landmark of innovative architecture, Secret Fresh likewise, is a pioneer in engaging local and foreign artists, both emerging and established ones, for collaborations on limited edition art toys and prints, coming up with truly contemporary pieces that are an alchemical mix of art and design, craft and commodity, timelessness and currency. This engagement extends to having monthly exhibits of artists not limited to the traditional media, but to those who are daring to venture into exploring new forms that spark fresh dialogue and perspectives on the contemporary urban experience. This endeavor would hopefully herald a new era of appreciating art beyond its conventional boundaries. I've been professionally illustrating and designing toys for over 13 years. Over my career I've worked with clients such as Kidrobot, YUM Brands, Pepsi, Scion, NFL, Upper Deck, Mattel, Spinmasters Toys, and Cartoon Network on a variety of todays hottest and largest brands. Collaborating on projects ranging from promotions to packaging, character design to retail and premium toys. I've worked non-stop on my own licensed artwork and toy brands under the “MAD Toy Design” label for the past 7 years. My first production figure line called the MAD*L™ has been one of the hottest brands on the collector market since it first released in 2004 and continues to fly off the shelves globally with each new release. I keep a full arsenal of new products in development at all times ranging from toys, tee's, prints, and more. Created in 2006 as a manufacturing resource for artists and small companies, SOLID Industries, Inc. is a one-stop shop for getting high quality, limited edition products manufactured and delivered. Founded by Jeremy Madl (aka MAD) the company serves as a means to product a variety of his own products, but also as a service to his friends and commercial clients. SOLID allows him to not only offer the design and development end of a project, but the project management and manufacturing side as well. Going from a concept sketch all the way to a final product on a shelf is now possible. SOLID is also a work for hire resource, if a design is already done and is looking to be taken to the next level SOLID can help. Already working with several different clients on a variety of projects, we work one on one with each client to assure their input is injected throughout the process. The end result being a solid project that reflects the passion and hard work of all who helped bring it to market. MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene.