Jethro Inflatable

Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such Jeremyville is an artist, product designer and author. He wrote the first book in the world on designer toys called 'Vinyl Will Kill', in 2003, and his 2nd book 'Jeremyville Sessions', (both published by IdN, distributed by Gingko). Jeremyville has been in group shows at the Andy Warhol Museum in Pittsburg, Colette in Paris, the Madre Museum in Napoli, the 798 Arts District in Beijing, and Giant Robot in New York. Converse has released 2 Jeremyville Chuck Taylor high tops, and Kidrobot have released several of his designer toys. He also regularly speaks at creative conferences, having spoken at Pictoplasma in Berlin, and in Oslo, with upcoming conferences in Argentina, New York and Brazil. He now splits his time between his 2 studios in SoHo, New York City, and by the ocean at Bondi Beach in Sydney. He travels around the world often, and his studio is also wherever he opens up his sketchbook and starts drawing.