DESIGNER TOY

JPX NONG Bearbrick Set

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About this Platform

Bearbrick (rendered Be@rbrick) is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy. The first figure was released 27 May 2001 as a free gift to visitors of the World Character Convention 12 in Tokyo. Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic. The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin Bearbrick has also been produced standing 14 centimeters tall. A 150% size "Bearbrick Light" has also been produced in 2012, standing 10.5 centimeters tall with a key chain on its head. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components.

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