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MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene. Julie was born in the winter of 1975 in the midwest. She spent her childhood taking art classes and volunteering at a local art gallery. She then went on to study art and graduated with a BFA in Illustration in 1998 from Milwaukee Institute of Art and Design. Julie started out as a traditional media artist - using primarily acrylic, gouache, and technical pens. After spending a few years working as a print and web designer, various computer and design related elements began to surface in her work. Now her work is created with traditional means about half of the time - the rest being digital or a combination of the two. Her work relies heavily on people and environments. Often quirky, bizarre, or ironic, Julie looks heavily at the way people live and define themselves, as well as the environments which they create for themselves. Studying these details, often reveals the unique moments that make us human. After moving to England in 2005, Julie now spends her days in her studio, quite content that she makes things all day.