DESIGNER TOY

Looking Smiski

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Smiski are curious little creatures that love hiding in small spaces and corners of your room. Although they like to stay hidden, you might discover one at night as they mysteriously glow in the dark. It is interesting to see the many types of Smiski all with different personalities and character. Toru Soeya is a Japanese toy designer and entrepreneur, best known for creating the popular collectible figurine line, Sonny Angel. Before founding his own company, Soeya worked at a book planning firm and a toy sales agency, gaining valuable experience in product development and distribution. In 1996, he established Dreams Inc. in Tokyo, focusing on innovative toy designs that blend traditional Japanese aesthetics with modern concepts. Sonny Angel introduced on May 15, 2004, Sonny Angel figurines are cherubic, winged dolls known for their distinctive headgear and minimalist design. The design draws from the early 20th-century American cartoon character Kewpie, aiming to evoke a sense of nostalgia and comfort. Soeya envisioned Sonny Angel as a “little boyfriend” to provide comfort and support, particularly targeting women over 25 facing daily stresses. :Another notable creation by Soeya, Smiski are glow-in-the-dark figurines that depict small, mysterious creatures hiding in various poses, adding an element of surprise and playfulness to interior spaces. Through his innovative designs, Toru Soeya has made a significant impact on the collectible toy industry, creating products that resonate with a Smiski bathroom series glow in the dark figure (Bath). SMISKI figures come in a surprise box. You never know which one will fall on! Inside the surprise box you will discover one of the 6 collectible figures OR a "secret" model. Almost invisible during the day, SMISKI figures sparkle at night as they are phosphorescent Dreams Inc. is a Japanese art toy manufacturer known for producing high-quality designer toys, lifestyle goods, and collectibles that often blend nostalgia, pop culture, and contemporary art influences. The company collaborates with well-known brands, artists, and franchises to create unique vinyl figures, soft vinyl (sofubi) toys, and blind box collectibles. Dreams Inc. has worked on a range of licensed and original toy projects, frequently incorporating retro aesthetics, playful designs, and Japanese craftsmanship. Some of their products include stylized reinterpretations of classic characters, artist-driven figures, and innovative collectibles aimed at both casual fans and serious collectors.

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