M13

I've been professionally illustrating and designing toys for over 13 years. Over my career I've worked with clients such as Kidrobot, YUM Brands, Pepsi, Scion, NFL, Upper Deck, Mattel, Spinmasters Toys, and Cartoon Network on a variety of todays hottest and largest brands. Collaborating on projects ranging from promotions to packaging, character design to retail and premium toys. I've worked non-stop on my own licensed artwork and toy brands under the “MAD Toy Design” label for the past 7 years. My first production figure line called the MAD*L™ has been one of the hottest brands on the collector market since it first released in 2004 and continues to fly off the shelves globally with each new release. I keep a full arsenal of new products in development at all times ranging from toys, tee's, prints, and more. Trexi speaks multiple language and transcends territorial borders, reaching out to audiences at all levels without barriers. A canvas art toy that can be personalised in a variety of styles by different designers and artists working with different mediums, trexi is a trendy designer figure measuring 3-inches, trexi embodies instant charm, personality and a distinctive character that is wholesome, fun, cosmopolitan, modern, hip and trendy. Creations all around the world have found their way onto trexi, including those from time-honoured brands such as Coca-Cola, Nike, Motorola, o.d.m., as well as prominent designers such as David Horvath, Brothersfree, Devilrobots, Mori Chack, and many more. Singapore-based Play Imaginative is dedicated to toy and character designs of the highest calibre. The team endeavours to be at the forefront of avant-garde design concepts by bridging the gap between art, graphic and product design, pop culture, as well as a variety of products and services. Play Imaginative’s flagship designer toy, trexi, is a remarkable medium for ideals and thoughts. Brought to life in the form of a 3-inch action figure with a unique rotating head and articulated limbs, trexi serves as an exceptional communication and branding platform. Storming the world market since its inception in 2004, trexi speaks the universal language of artists, designers, personalities and corporate organisations worldwide. To date, trexi has seen collaborations with celebrated designers such as Jon Burgerman, Tokidoki, Gary Baseman, Devilrobots, Mori Chack, Brothersfree, Furi Furi and many others; alongside well-loved corporate brands such as Coca-Cola, Motorola, Nike, and o.d.m.