MICRO-MADL RESIN

I've been professionally illustrating and designing toys for over 13 years. Over my career I've worked with clients such as Kidrobot, YUM Brands, Pepsi, Scion, NFL, Upper Deck, Mattel, Spinmasters Toys, and Cartoon Network on a variety of todays hottest and largest brands. Collaborating on projects ranging from promotions to packaging, character design to retail and premium toys. I've worked non-stop on my own licensed artwork and toy brands under the “MAD Toy Design” label for the past 7 years. My first production figure line called the MAD*L™ has been one of the hottest brands on the collector market since it first released in 2004 and continues to fly off the shelves globally with each new release. I keep a full arsenal of new products in development at all times ranging from toys, tee's, prints, and more. MADL is a designer art toy platform created by Jeremy “MAD” Madl, one of the pioneers of the urban vinyl toy movement. First released in 2002, MADL figures are known for their bold, blocky shape, clean lines, and graffiti-inspired aesthetics. They were among the first American-designed vinyl toys to gain popularity, bridging the gap between street art, hip-hop culture, and designer collectibles. The MAD*L figure typically has a distinctive angular form with a broad head and a compact body, providing a great canvas for artists to customize. Over the years, the platform has featured numerous limited-edition releases, artist collaborations, and hand-painted customs, making it a highly sought-after collectible in the art toy scene. Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components.