Mr Pop #1

Graduated from Hong Kong Baptist University and The Open University of Hong Kong with a higher education background in both communication studies and marketing, Kenny puts himself on the map of brand planning by utilising his extensive experience in management, training, and strategic branding. He founded Noir Creative / Noir Plus in response to the increasing need for integrated strategic thinking and global branding seen among many Hong Kong and Chinese brands, providing valuable insights into consumer behaviour to help each brand establish a marketing plan that actually works. His fun-loving nature and remarkable creativity always inject a dose of novelty into the entire customer experience. He investment projects include restaurants: Saturday Morning, Wai Wai Wai, Tai Cha Fan, Hiya! Chafan, Cha Fan Go, Cha Fan, See You; Massage shop: Shh massage and spa; Fashion brand: Jdebomb, N More; Media platform: Brainstrong Company Ltd. Every brand evolves over time to adapt to the rapidly changing business climate. He believes that identifying what sets a brand apart from its competitors and then translating it into its brand message and products will not only strengthen the brand’s identity, but will also help the brand successfully navigate through the changing markets and effectively Hailing from the streets of Basel, Switzerland is BustArt, a street artist best known for his colourful and complex graffiti that can be described as ‘Street Pop-Art’. BustArt’s style is like his method, extremely versatile. From freehand painting to stencils with up to 8 layers, he uses everything, as long as concrete walls are the canvas for his art. His artistic career began during the era of street art expansion, in 1999 with very classical graffiti writing. Since then he has picked up the many facets of the art form along the way and merges them in his artistic process. His iconic creations are not made with aerosol-cans only, but also incorporate brushes, markers and stencils. BustArt’s street art combines writing and figurative elements to contribute to urban aesthetics and to intrigue his audience about the issues behind the paintings. Every brand evolves over time to adapt to the rapidly changing business climate. He believes that identifying what sets a brand apart from its competitors and then translating it into its brand message and products will not only strengthen the brand’s identity, but will also help the brand successfully navigate through the changing markets and effectively communicating its brand values. Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry. Depending on how much the paint is diluted (with water) or modified with acrylic gels, media, or pastes, the finished acrylic painting can resemble a watercolor or an oil painting, or have its own unique characteristics not attainable with other media.