-NUGSnNUGGS-

From our experience, collecting valuable art does not have to break the bank or require a trip to New York, London, or LA's hottest contemporary gallery. 1xRUN is working with leading established and emerging artists providing weekly limited edition, signed, authentic and exclusive print runs. These print releases, or RUNS, are open for one week only. Once it closes, the work is produced to the specifications and quantity sold in the RUN. Giclée (pronounced "zhee-clay") is a neologism for the process of making fine art prints from a digital source using ink-jet printing. The word "giclée" is derived from the French language word "le gicleur" meaning "nozzle", or more specifically "gicler" meaning "to squirt, spurt, or spray". It was coined in 1991 by Jack Duganne, a printmaker working in the field, to represent any inkjet-based digital print used as fine art. The intent of that name was to distinguish commonly known industrial "Iris proofs" from the type of fine art prints artists were producing on those same types of printers. The name was originally applied to fine art prints created on Iris printers in a process invented in the early 1990s but has since come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints. The NUGGLIFE story has it’s humble beginnings rooted in New York City back in 2004. Two goons stumbled across the meaning of life over a blunt in the front steps of the Fashion Institute of Technology. Going together like weed and a dutchmaster, they put forth the framework for what would eventually become the NUGGLIFE brand, featuring an ever-expanding cast of characters inspired by the degenerates they grew up with. Influenced by their home of New York, these longtime buds created NUGGLIFE, a cannabis inspired lifestyle brand that focused on cut & sew clothing, custom vinyl collectables, and commission artwork. Starting off with custom collectables, Ian Ziobrowski carved a name for himself in the toy community, garnishing a wide range of awards highlighting his skills. Zachary Hirsch crafted the design side, by coming up with a concept that focused on all things cannabis without ever having to show a single weed leaf. The goal was to create a streetwear brand that matched the quality, craft, and attention to detail of the toy line. Another day, another hustle.