Oops!! I ate Uamou!!

Ayako Takagi’s goal is to expand the world of UAMOU through picture books, figures, animation and jewellery, bridging the gap between the character movement and art/design. From a young age she was greatly influenced by her parents who were both jewellers. Growing up in a creative environment, Ayako had always been interested in drawing and making things. Whilst studying in London she started making and selling UAMOU products throughout Europe. After graduating from Camberwell College of Arts she moved back to Japan where she is working as an artist and designer on the international stage. Founded in 2001 as a magazine devoted to the obsessive-compulsive world of Japanese toy collecting, Super7 embarked on a mission to become the premiere outlet for information and reference for the obscure oddities of the toy universe. The success of the magazine immediately led to Super7 collaborating with Japanese toy manufacturers to create exclusive toys and various special editions, evolving over time to Super7 designing and manufacturing its own collectible toys. Super7’s philosophy is to make products— toys, books, magazines, t-shirts, and even their own retail store in San Francisco— that its collector founders would want, resulting in Super7’s products being recognized by fans as original, unique, and most of all, genuine.