Peleda

Nathan Jurevicius is an illustrator, director, toy designer, author, and concept artist. He specializes in creating immersive worlds populated by unique characters. One of his most acclaimed concepts is Scarygirl, which includes an ever-evolving collection of individuals expressed through limited-edition figures, video games, and animation. Since the early 2000s, Nathan has had brief stints in London as an editorial illustrator and in Providence, Rhode Island, where he freelanced for Hasbro Inc. In 2013, he became a professor at the Pictoplasma Academy in Berlin, where he co-tutors a master class focused on character design. Between 2018 and 2019, he served as the Creative Director at Dark Slope, a studio that develops location-based virtual reality (VR) and augmented reality (AR) experiences. He is also recognized for the Australian Academy Award-winning "PELEDA" universe, which is part of his ongoing series on owl-centric Baltic mythology and includes collaborations with Kidrobot and IKEA. Currently, Nathan travels between Canada, Australia and Europe as a freelance artist across various media, including games, animation, toys, and publishing. Founded in 2002 by Steve Cober and Kristin Weckworth, Magic Pony began as a modest venture located in Toronto's Kensington Market that focused on importing rare designer toys from Asia for a small circle of devoted collectors. A year later operations moved to a small second-floor retail space in the Queen West Art District. Magic Pony expanded in 2004 with the addition of curated gallery programming, and expanded even further in 2005, when the shop and gallery relocated to a neighboring street-front property. In December 2008, Magic Pony opened Narwhal Art Projects, an expanded gallery space dedicated exclusively to exhibitions. Today, Magic Pony and Narwhal boast an internationally-geared, ambitious schedule of art exhibitions, product launches, artist appearances and public event programming. For more information, visit Narwhal's website at www.narwhalartprojects.com. Magic Pony was at the forefront of the urban vinyl phenomenon and was initially celebrated for its carefully selected collection of designer toys. A term used to describe collectibles produced in limited edition, in a variety of materials (vinyl, plastic, plush, wood), designer toys have become the contemporary version of the artist multiple, produced by multidisciplinary artists, illustrators and designers. The collision of street art, graffiti, fashion, hip hop and youth culture, urban