Rolitoboy Mini - Superdeux

Sebastien Roux (aka Superdeux) was born and raised in the south of France, worked and studied in Paris, and resides now in San Francisco California. Sebastien began his career as a designer over 10 years ago, working in interior design for 2 years and later developed his career in multimedia design. In 2001, he launched his career as a freelance graphic designer. He currently produces work in: motion graphics, character design, identity design, toy design and everything that need strong and meaningful design. Urban/Pop culture and its ever-changing faces are the inspirational elements for his project development and designs. Also creator of the Stereotype toys and the BSHIT brand/art concept. Sebastien Roux has worked in collaboration with talented forces including Phunk Studio, 123Klan, Stardust, Genevieve Gauckler, Bill Mc Mullen, Staple design, Interspectacular, Pictoplasma and TED to pursue his goal of exploring various mediums of communicating the urban sensibility.Created out of an obsession for designer/art toys and collectables, Hong Kong based company Toy2r continues to break down the boundaries between product design, art and graphics. Mastermind Raymond Choy founded the company in 1995 where he took his dream of a once owned toy store known as ‘Toy R’ (short for Toy Raymond), which held countless quantitiesof limited edition toy collectables, and turned it into a internationally recognized company amongst the first to explore the potential of the designer/art toy movement. Ultimately, instilling contemporary art into the vinyl toy market we all know and love today. Toy2r is a multi-faceted company whose logo was taken from our most loved and cherished mascot, the ‘Toyer.’ In 2001 Raymond released the skull-headed figure alongside what was to become the most ubiquitous toy canvas in the world, the Qee keychain figure (Please see About Qee for further information). We take great pride in our determination at Toy2r to not only innovate but inspire artists’, designers’ and the world’s generation of youth alike. Our main objective is to provide limited/collectable designer/art toys at an affordable price, based on the coolest designs for the current international market. Toy2r has received numerous internationally renowned awards for our outstanding achievements;