Santa Muerte

Virtu has specialized in Pop Art, Pin Up, Contemporary, Animation, Illustration, Comic Book & Music Venue Artworks thru the 80′s and early 90′s, leading up to a complete focus on Pop Surrealism & Alternative Contemporary Art. Virtu Gallery opened it’s first retail space in 1998 but had already been a consistent presence in the L.A. Lowbrow & Pop Surrealist Art World since the late 80′s. Giclée (pronounced "zhee-clay") is a neologism for the process of making fine art prints from a digital source using ink-jet printing. The word "giclée" is derived from the French language word "le gicleur" meaning "nozzle", or more specifically "gicler" meaning "to squirt, spurt, or spray". It was coined in 1991 by Jack Duganne, a printmaker working in the field, to represent any inkjet-based digital print used as fine art. The intent of that name was to distinguish commonly known industrial "Iris proofs" from the type of fine art prints artists were producing on those same types of printers. The name was originally applied to fine art prints created on Iris printers in a process invented in the early 1990s but has since come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints.