Secret Genevieve Gauckler Be@rbrick

Bearbrick (rendered Be@rbrick) is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy. The first figure was released 27 May 2001 as a free gift to visitors of the World Character Convention 12 in Tokyo. Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic. The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin Bearbrick has also been produced standing 14 centimeters tall. A 150% size "Bearbrick Light" has also been produced in 2012, standing 10.5 centimeters tall with a key chain on its head. Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such Born in Lyon, France. Lives and works in Paris. Graduated from ENSAD (Ecole Nationale Supérieure des Arts Décoratifs) in 1991 in Paris. Genevieve Gauckler is a French artist, illustrator and art director who is best known for her ever-evolving procession of lovable characters and technicolour digital mashes. Her works are bright, fun and hectic – often combining symmetrical designs with soft-edged computer generated images laid against photographed backgrounds. She’s into everything and constantly amazed, handling and creating images and shapes with dexterity and innocence. When asked about her formative influences, she sites an early childhood fascination with the colourful packaging on her favourite breakfast cereals and the title sequence of her favorite TV series, “Flipper”. She spends any she time has available traveling around the world, giving lectures, exhibiting work and obsessively taking photos for her ever expanding collages. Her favorite places are Japan and India but she also loves spending time in the French countryside accompanied by her faithful dog, Kawa, and of course her laptop. Geneviève Gauckler can look back on broad experience in the field of graphic design, illustration and art direction. Starting with french record label F Communications (Laurent Garnier, St Germain) she later worked with directors Kuntzel