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Simone Legno is the creative director and co-founder of tokidoki. Born in Rome, Italy, Legno, drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a kid were the beginnings of a passion for art that led to the eventual creation of tokidoki, Legno’s online portfolio of the same name. tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”. Simone's special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and convinced him to move to L.A. to start up a dynamic new partnership with them. Simone has been a sought-after speaker around the world at museums, universities and conferences, from MOCA (the Geffen Museum-Los Angeles) to the Adobe MAX conference, UCLA, USC, the Flash Film Festival in San Francisco, Istituto Europeo di Design in Rome, Grafika Manila and many others. Qee Bear is a designer toy created by Toy2R, a Hong Kong-based company founded by Raymond Choy. It is part of the Qee (pronounced “key”) series, a line of customizable, anthropomorphic figures that became a major influence in the global designer toy movement. Qee Bears have a rounded head, stubby limbs, and a signature “Q” shaped keychain attachment, allowing them to be used as collectibles or keychains. Like BE@RBRICK, Qee Bears come in DIY (Do-It-Yourself) blank versions, allowing artists and collectors to customize their own designs. Available in multiple sizes, typically 2.5-inch mini Qees, 8-inch medium Qees, and larger collector editions. Toy2R has worked with international designers, brands, and pop culture franchises, including collaborations with Tokidoki, Michael Lau, Adidas, and even Star Wars. Qee Bears were one of the earliest urban vinyl collectibles to gain international recognition in the early 2000s, helping establish the designer toy movement alongside figures like Dunny (Kidrobot) and BE@RBRICK (Medicom Toy). Though they’ve been somewhat overshadowed by newer toy trends, Qee remains an iconic piece of designer toy history.