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The Vader Project is a reimagining of the iconic Darth Vader helmet curated by Dov Kelemer and Sarah Jo Marks of DKE Toys (dketoys.com). Kelemer and Marks gathered close to 100 of the hottest underground and pop surrealist painters, artists, and designers to participate. For this unique project each artist was given a 1:1 scale authentic prop replica of the actual Darth Vader helmet used in the STAR WARS™ films. The helmets served as a blank canvas for each artist to paint, design, mash up, and customize. Simone Legno is the creative director and co-founder of tokidoki. Born in Rome, Italy, Legno, drew incessantly as a child. The boxes of chewed, broken and unsharpened pencils he adored as a kid were the beginnings of a passion for art that led to the eventual creation of tokidoki, Legno’s online portfolio of the same name. tokidoki means “sometimes” in Japanese. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”. Simone's special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and convinced him to move to L.A. to start up a dynamic new partnership with them. Simone has been a sought-after speaker around the world at museums, universities and conferences, from MOCA (the Geffen Museum-Los Angeles) to the Adobe MAX conference, UCLA, USC, the Flash Film Festival in San Francisco, Istituto Europeo di Design in Rome, Grafika Manila and many others.