Toy Tokyo / POPprolific Be@rbrick 1000%

Toy Tokyo is a renowned specialty toy store located in New York City’s East Village at 91 Second Avenue, between East 5th and East 6th Streets. Established in 2000 by owner Israel “Lev” Levarek, the store has become a haven for collectors and enthusiasts, offering a diverse selection of toys and collectibles.   The store specializes in a wide range of items, including vintage and contemporary toys, action figures, designer art toys, and pop culture memorabilia. Much of its inventory is imported from Japan and Hong Kong, featuring products related to anime, superheroes, and iconic franchises. Notably, Toy Tokyo offers exclusive items from brands such as KAWS, Funko, Ron English, and Medicom Toy. Bearbrick (rendered Be@rbrick) is a collectible toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy. The first figure was released 27 May 2001 as a free gift to visitors of the World Character Convention 12 in Tokyo. Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic. The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin Bearbrick has also been produced standing 14 centimeters tall. A 150% size "Bearbrick Light" has also been produced in 2012, standing 10.5 centimeters tall with a key chain on its head.