Undercover My Melody VCD

Sanrio, best known for its globally beloved characters like Hello Kitty, My Melody, and Cinnamoroll, has also made a significant impact in the art toy world by blending its signature kawaii aesthetic with designer toy culture. While primarily a mass-market brand, Sanrio has collaborated with various artists, toy designers, and streetwear brands to create limited-edition, collectible figures that appeal to both casual fans and serious art toy collectors. Sanrio has worked with brands like Medicom Toy (BE@RBRICK), Kidrobot, and Mighty Jaxx, as well as artists like Jason Freeny, who has reimagined characters like Hello Kitty in his signature anatomical dissection style. By partnering with brands like BAPE, UNIQLO, and Nike, Sanrio has merged fashion, street culture, and art toys, making its characters more appealing to collectors beyond traditional fans. While Sanrio remains rooted in cute and mainstream appeal, its willingness to explore the art toy space through collaborations and reimaginings has made it a versatile and collectible presence in the designer toy scene. Medicom Toy is a Japanese brand specializing in the creation of collection toys and figurines since 1996. It has been founded by Tatsuhiko Akashi. It all started with the Kubrick, a so -called standard figurine at the Lego and Playmobil border, a figurine made up of 9 blocks (in Japanese 九 (Kyū) means 9). This new format quickly was very successful and the kubricks will quickly take many licenses from Star Wars to the Planet of the Apes. In parallel Medicom Toy Produced toys of collecting art, sold in limited quantities and very quickly develops many ranges with the RAH (Real Action Heroes), the Mafex (Magical Action Figures Ex), the VCD (Vinyl Collectible Dolls) or even UDF (Ultra Detail Figure). But the planetary success will come with the Be@rbrick, an adaptation of the kubrick in a small bear version with a small plump belly. These figurines in the form of printed bear with different drawings and patterns will make the success of Medicom Toy putting the BE@RBRICK At the Pantheon of designer toy. Many artists and Brands have collaborated on this line of products, in particular Nike, Keith Haring or Kaws, but we also find characters from Movie theater from universes such Sanrio is a Japanese company best known for creating a wide range of cute and iconic characters, many of which have become internationally famous. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in character goods, stationery, accessories, and collaborations with major brands. Hello Kitty is white bobtail cat with a red bow, symbolizing friendship and kindness. Sanrio’s most famous and profitable character. My Melody is a sweet, pink-hooded rabbit who loves baking and spending time with her family. Kiki (blue-haired) and Lala (pink-haired) are celestial twins who travel from the stars to spread happiness. Pompompurin is golden retriever wearing a brown beret, known for his love of pudding and naps. Cinnamoroll is a fluffy, white puppy with long ears that help him fly; he loves café life and making friends. Kuromi a mischievous yet lovable black rabbit with a pink skull on her jester-like hat, often seen as My Melody’s rival. Aggretsuko a red panda office worker who vents her frustrations through heavy metal karaoke, reflecting real-world work struggles. Gudetama is a lazy, unmotivated egg yolk character who prefers lying around and avoiding effort.