Wave the sumo Swallow

Cure Toys is a Japanese toy company best known for producing art toys, designer figures, and collectibles, often under the “Cure” or “Cure Toys” brand. They’re especially recognized in the sofubi (soft vinyl) scene, which blends elements of traditional Japanese kaiju (monster) figures with underground art and counterculture aesthetics. Museum of Toys houses a great collection of designer toys from top local and international toy designers. The museum features the personal collection of Win Satrya, gathered over the course of 15 years. See how the artists breathe their own artistic styles and influence into toys. Discover how the street culture of hip-hop and skateboarding, surreal creations, street art and comic are blend into toys. It is art, as you have never seen before. Experience it for yourself and be inspired.