Zimomo Rockin’ Jelly Bean

Hong Kong-based artist Kasing Lung creator of Zimomo, Labubu and Tycoco characters and others. How2Work is a Hong Kong-based art toy company known for its high-quality designer toys, collaborations with contemporary artists, and a strong focus on storytelling through collectibles. Established in the early 2000s, the brand has been instrumental in bringing Asian and international artists’ visions to life through detailed vinyl, resin, and mixed-media figures. How2Work is especially recognized for its partnerships with well-known artists such as Kasing Lung, Eric So, and Tik Ka From East, producing figures that blend traditional and modern aesthetics, surrealism, and pop culture influences. Their toys often carry a dreamlike, whimsical, or nostalgic charm, appealing to both designer toy collectors and art enthusiasts. Kasing Lung is a Hong Kong-born artist and illustrator known for his distinctive, whimsical, and often surreal character designs. He is particularly famous for creating Labubu, a mischievous creature with large eyes and sharp teeth, which has gained a strong following in the designer toy scene. Lung’s artistic style blends elements of fantasy, nostalgia, and fairy tale influences, often incorporating intricate details and expressive characters. His work has been showcased in exhibitions worldwide, and he has collaborated with brands like Pop Mart to produce collectible figures that are highly sought after by toy enthusiasts. His illustrations often feature dreamlike, childlike wonder with a touch of darkness, making his art both playful and emotionally evocative. Fans appreciate his ability to tell stories through his characters, each imbued with personality and charm. The name "Jelly Bean" originated as an alias derived from a childhood nickname given to him by his grandmother. A series of birthmarks located on the back of his shoulder appears to look like jellybeans, hence the name Rockin' Jelly Bean. Jelly was born in a year unknown on the sandy beaches of Hawaii, an island paradise where he spent his early years to later migrate to Japan during his adolescence. Growing up in the city of Kyoto, his family first noticed his ability to draw, particularly cartoons. In Junior High School, he discovered Playboy magazine, an inspirational publication in the eyes of Jelly. He then began creating his own versions of beautiful, often naked, female subjects. He became astute at mixing and matching his favourite anatomical features with his favourite actresses, thus creating his own creature of beauty and burlesque. Working as a free-lance artist as he, simultaneously, established surf band Jackie and the Cedrics (and of course made all the flyers and record art). Later he went on to create his own art and design studio Erosty Pop. Jelly's desire to establish a new base for his artistic activity in Los Angeles and befriend the likes of American Lowbrow artists