Lefty - Superdeux

In August 2002, adFunture Workshop released its first designer vinyl figure in Hong Kong and began its irreplaceable role within international designer figure movement. Graffiti artists, visual designers, art collectors became the company's creative force, supporters and customers. adFunture has grown to be the embodiment of designer figure culture, playing an integral part in its revolution. While it has grew into a Shanghai institution with both its global headquarter and factory setup in the vibrant city, adFunture also established itself internationally as a brand known for quality, styles and attitude. In the past 5 years, adFunture has worked with some of the most groundbreaking designers and artists of our generation, and it expects to expand the list with its setup of adFunture Europe in London. Sebastien Roux (aka Superdeux) was born and raised in the south of France, worked and studied in Paris, and resides now in San Francisco California. Sebastien began his career as a designer over 10 years ago, working in interior design for 2 years and later developed his career in multimedia design. In 2001, he launched his career as a freelance graphic designer. He currently produces work in: motion graphics, character design, identity design, toy design and everything that need strong and meaningful design. Urban/Pop culture and its ever-changing faces are the inspirational elements for his project development and designs. Also creator of the Stereotype toys and the BSHIT brand/art concept. Sebastien Roux has worked in collaboration with talented forces including Phunk Studio, 123Klan, Stardust, Genevieve Gauckler, Bill Mc Mullen, Staple design, Interspectacular, Pictoplasma and TED to pursue his goal of exploring various mediums of communicating the urban sensibility.