Tangerine Orange Bunny Rabbit

"The idea of multiples is the distribution of ideas" -Joseph Beuys Cerealart develops, produces and distributes a range of three-dimensional visual artist's multiples. The sculptural designs are conceptualized by critically acclaimed internationally recognized contemporary artists who are interested in exploring the possibilities presented by consumer culture. Authorship is published and highlighted as an integral part of each work. The designs are limited production editions and are distributed through Cerealart, Museums and galleries throughout North America, Great Britain, Europe, Asia and Australia and New Zealand. Born in Japan, Momoyo Torimitsu has lived and worked in New York since 1996, when she joined the P.S. 1 International Studio Program. Torimitsu works in a variety of forms, including sculpture, installation, video, photographs, performance, and site-specific projects. Torimitsu's work is inspired by the hypocritical imagery of corporate culture and media stereotypes of cuteness and happiness, reexamined through the lenses of irony and humor. Her best-known projects are series of realistic crawling businessman robots that symbolize “corporate solders.” Torimitsu has performed with her robot on the streets of global business centers. She has also created a swarm of miniature businessmen robots who tangle with each other to represent a global business “death match”. Viewers of these works realize that Torimitsu’s exaggerations expose a cultural truth, and experience tension between the desire to laugh and a feeling of unsettlement, forcing them to reevaluate their own roles in the acceptance of these social norms. Recent exhibitions include: SugiPOP! Portsmouth Museum of Art, Portsmouth, NH; Utopia Now, International Biennial of Media Art, Experimenta, Melbourne; Shenzhen Biannual of Urbanism\Architecture 2009, Shenzhen, China; Thurst Projects, New York; National Museum of Singapore, Singapore; Mori Art Museum, Tokyo; and ZKM, Karlsruhe.