Tree Spirit and Elfie

Self-produced art toys are designer collectibles created and manufactured independently by the artist or small teams without the backing of a large toy company or mass-market brand. These toys are often highly personal, artistic expressions and are usually made in limited runs. Key Characteristics include independent creation where the artist is in control of the entire process from concept, sculpting, and painting to production and packaging. These are usually made in small batches, often 10–100 pieces, which adds to their rarity, made using materials like resin, sofubi (Japanese soft vinyl), or 3D-printed components. Too Natthapong Rattanachoksirikul, known professionally as Pakka7, is a Thai artist and designer renowned for creating the beloved characters Greenie & Elfie. His work is characterized by a whimsical and imaginative style that has garnered a global following. Too Natthapong pursued studies in Fine Arts at Changsilp and Decorative Arts at Silpakorn University. He formerly served as the Head of Animation Production at BeboydCG. Currently, he resides in Bangkok, Thailand. The characters Greenie & Elfie are central to Pakka7’s creative portfolio. Greenie is often depicted as a curious girl with green hair, while Elfie is her adorable elephant companion. These characters have been featured in various art toys, illustrations, and exhibitions, captivating audiences with their charm and storytelling. Pakka7 has collaborated with several international brands and artists. Notably, he partnered with Abominable Toys to create a special edition Elfie Chomp figure, which includes three interchangeable magnetic faces. His work has been showcased in exhibitions such as the “Lost Star” Creative Thailand / Starry Night Thai Art Toy Exhibition at the Sky Museum in Shenzhen. Team Muju AKA Miss Muju & Mr Muju - are currently based in the coastal town of St Ives in Cornwall,England. Miss Muju works in 3D with cast resin, felt & textiles, creating Muju sculptures, while Mr Muju works in painting & printmaking. The two artists have been working together since 2004, exploring a shared creative vision of Mujuworld. Having spent time in Brighton running an independant store & gallery, ToyLife ,they now live & work & surf in St. Ives,Cornwall UK next to the sparkling Atlantic Ocean. Muju Studio is open to the public most days April – October : 12pm – 5pm , November – March : Thurs & Friday 12-4pm or by appointment , contact : muju74@yahoo.com. We are located within the Sloop Craft Workshops just behind the harbour front. Check out new work & buy exclusive items direct from the studio. We have exhibited our artwork worldwide since 2005. We have also produced comissioned work for a variety of projects.