Zugan

As an artist for the past 30 years, my experience has been in many various forms of graphic design, from screen printing in high school to commercial advertising with ad agencies all over the world. My passion however, lies with technical fashion and apparel graphics. I have extensive experience and knowledge of the Action Sports Industry and the SPEED markets-in both design and development. High-end motocross riding gear, full helmet and glove design to creating designs for wet & dry suits for the watersports market. All of which focus on graphics with a harmonious blend of function, anatomic design, innovation and technology. In addition to the Action Sports and Speed markets, I also create designer toys and action figures as well as design band and tour merchandise. Trade event and special projects. I am a painter, a builder and an illustrator at heart. Singapore-based Play Imaginative is dedicated to toy and character designs of the highest calibre. The team endeavours to be at the forefront of avant-garde design concepts by bridging the gap between art, graphic and product design, pop culture, as well as a variety of products and services. Play Imaginative’s flagship designer toy, trexi, is a remarkable medium for ideals and thoughts. Brought to life in the form of a 3-inch action figure with a unique rotating head and articulated limbs, trexi serves as an exceptional communication and branding platform. Storming the world market since its inception in 2004, trexi speaks the universal language of artists, designers, personalities and corporate organisations worldwide. To date, trexi has seen collaborations with celebrated designers such as Jon Burgerman, Tokidoki, Gary Baseman, Devilrobots, Mori Chack, Brothersfree, Furi Furi and many others; alongside well-loved corporate brands such as Coca-Cola, Motorola, Nike, and o.d.m.